™Top KPI
Market share and return on investment.
PlatFARM USP
A structured, accountable route to India's farmers, planned by crop, season and district.
Intelligence to activation
India's next growth story lives beyond the metros.
New demand is rising across India's farms, towns and villages. PlatFARM is the intelligence-to-activation platform that connects agri and consumer brands with India's farmers and Third India consumers.
PlatFARM helps brands identify, engage and measure the high-growth audiences driving the future of Indian commerce, block by block, across India.
Who we work with
Built for the teams driving growth beyond the metros.
Agri-input marketers and consumer brand marketers face different challenges. Choose yours to see how PlatFARM helps.
Agri-inputs · Farm machinery · Agri finance and insurance
Top KPI
Brand preference and share of voice through the season.
PlatFARM USP
Campaigns timed to crop stages and delivered in the farmer's language, ahead of purchase decisions.
Top KPI
Visibility, engagement and efficient cost per conversion.
PlatFARM USP
Verified farmer audiences by crop and block, so enquiries come from genuine growers.
Top KPI
Footfall, sell-out and channel growth.
PlatFARM USP
Trade marketing objectives →Campaigns aligned to your districts and blocks, sending farmers to your dealers and retailers.
FMCG and CPG · Durables and auto · Financial services · Telecom and digital · Healthcare · Education · Retail and e-commerce · Others
Top KPI
Growth and return on investment beyond the metros.
PlatFARM USP
A purpose-built Third India strategy, grounded in verified consumer intelligence and designed for these markets from the outset.
Top KPI
Awareness, consideration and brand preference.
PlatFARM USP
Culturally relevant engagement in regional languages, timed to festivals, weddings and harvest cycles, within the content each market trusts.
Top KPI
Visibility, engagement and efficient cost per conversion.
PlatFARM USP
Verified consumer audiences in the markets you serve, with less wasted spend.
Top KPI
Sell-out, footfall and distribution growth.
PlatFARM USP
Trade marketing objectives →Pull more buyers into the retailers, showrooms and branches you already have. Use PlatFARM to win new retail and distribution partners in untapped territories.
Planning for a client? Planning resources for agencies →
Our intelligence
Two intelligence engines. One platform.
Choose the audience you need to grow. We take you from intelligence to activation, wherever they are.
Farmers, by crop, season and block.
Reach farmers as consumers shaped by what they grow, where they farm, the language they speak and the content they watch.
9.1M+verified farmers across 32 states
Built for agri-inputs, farm machinery, durables, financial services and digital services.
Explore Farmer Intelligence
India's rural, semi-urban and emerging-urban consumer.
Connect with India's fastest-growing consumers in rural, semi-urban and emerging-urban markets, understood through six layers of verified intelligence.
15 Cr+Third India consumer universe
Built for FMCG and CPG, durables and auto, financial services, and telecom and digital services.
Explore Third India Intelligence
The model
How PlatFARM works.
Insights on farmers and Third India consumers are scattered across disconnected sources. PlatFARM unifies them into a single view and takes each audience from intelligence to activation and measurable results.
01
Identify
Find the farmers and Third India consumers who matter.
02
Understand
Learn what they watch, and where.
03
Activate
Engage them across channels and devices.
04
Measure
Track the business impact.
Ground presence
Deep roots in rural India, down to the block level.
Since 2021, our work on the ground with FPOs and farming communities has shaped both Farmer Intelligence and Third India Intelligence.
Why PlatFARM
Engineered for the complexity of India.
Deep agricultural intelligence
A foundation in farmers, crops, geographies and rural markets.
Third India consumer intelligence
Extended to consumers across rural, semi-urban, peri-urban and emerging-urban markets.
End-to-end delivery
One partner from audience build to campaign results.
Content-led targeting
Audiences defined by what people watch, not only who they are.
Omnichannel, omni-device
One audience across CTV / OTT, YouTube, social, native, mobile and regional-language channels.
Regional depth
Designed for India's many languages and cultures, down to the block.
Solutions
Designed around business outcomes, not media channels.
Six business objectives, from brand building to loyalty, each planned for farmers and Third India consumers.
About PlatFARM
Our story
Rooted in agriculture. Built for India's next growth markets.
Founded in 2021 by Adskom India, PlatFARM now serves brands across farmers and Third India consumers.
Plan your campaign
Plan your campaign window.
Pick an approach, audience, objective and start month. Expand to add budget and market, then send it to us as a brief.
Approach
Add campaign type, budget, market and duration, then send it as a brief.
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